X+ Experience Refresh + Campaign

2023

Description

To refresh Xponential’s (XPO) on demand fitness streaming LED background graphics. The challenge with the previous graphics is that it lead with our fitness Boutique Brands making graphics inconsistent and messy. However, we were tasks to keep some graphic familiarity and develop a refresh campaign strategy.

Company - Xponential Fitness
Video Studio - Agency X
VP of XPO Fitness Streaming Programming - Alex Islay
Art Director - Jacquelyn Campana
Marketing Content Manager - Valerie Barreto